Tri-I MD-PhD Program
Problem | Opportunity
Tri-I MD-PhD Program received feedback from users about inefficient content placement and outdated design. Site design didn't represent the collaboration of the three stakeholder brands
Solution
Information Architecture restructure
Site redesign incorporating the three stakeholder brands
STATUS
Website launched
MY ROLE
Audience Research
UX/UI Design
YEAR
2018
Research
-
Attract new students
-
Communicate mission clearly
-
Inform about summer program (which is a gateway to the program)
-
Program's benefits awareness
-
Clear registration and enrollment process
-
Enticing call-outs directing to the most important content
-
Clear differentiation between programs
-
Access to alumni testimonials
-
Communications with other students
-
Easy way to contact administrators
Tri-I MD-PhD
UX
User
-
Attract new students
-
Communicate mission clearly
-
Inform about summer program (which is a gateway to the program)
-
Program's benefits awareness
-
Clear registration and enrollment process
-
Enticing call-outs directing to the most important content
-
Clear differentiation between programs
-
Access to alumni testimonials
-
Communications with other students
-
Easy way to contact administrators
Tri-I MD-PhD
UX
User
Information Architecture
Observation/problem:
-
IA didn't host content about alumni and their publications
-
After conducting audience research we found out that students are interested in career advice and professional training. There was no such content on the website
-
Although students diversity and student life are key differentiators, this content was not prominently displayed on the site
Solution:
-
Redesign of Information Architecture by subject matter
-
Adding "Alumni" and "Career and Training" to the main navigation
wireframes
Wireframes were designed for key interfaces only
design
Homepage
Observation/problem:
-
The homepage didn't take a advantage of it's real estate by containing call-outs only to a few pages
-
The most relevant content, according to audience research and Google Analytics analysis, was not featured on the homepage
Solution:
-
Redesign of the homepage with prominent call-outs to important content
Gateways to Laboratory Summer Program
Observation/problem:
-
Summer Program is one the most important differentiators for Tri-I MD-PhD program
Solution:
Redesign of the page and make it more informative and user engaging:
-
Twitter feed incorporation on the sidebar
-
FAQ shortcuts incorporation on the sidebar
-
Incorporation of diversity statistics graph for program's main differentiation
